black-forest-labs/flux-kontext-max is a context-conditioned image generation model in the FLUX line, built to create images from text with optional reference inputs. It enables grounded synthesis, style or subject preservation, and controlled variations guided by supplied visual context. Typical applications include brand-consistent creatives, product mockups, character continuity, and moodboard-driven ideation. Technical highlights include diffusion-based generation and multimodal conditioning with text and reference inputs suitable for reference-guided workflows.